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Why Jpmorgan Launched a Bold Unit to Help Companies Access Private Capital

JPMorgan bets big on private capital—will public exits become obsolete? Read why companies and investors are racing private.

jpmorgan launches private capital unit

JPMorgan Chase, the banking giant with $4.6 trillion in assets, just launched a new unit to help companies raise money without going public. The bank created this private capital advisory team inside its investment bank to serve corporate clients who want to tap into private markets instead of traditional routes like IPOs or standard fundraising. The new unit aims to give clients access to significant capital and institutional expertise typically available only to large funds.

JPMorgan’s $4.6 trillion banking powerhouse now offers private capital solutions, helping companies skip public markets and tap alternative funding routes instead.

The timing makes perfect sense. Many high-profile companies like OpenAI and SpaceX are choosing to stay private much longer than businesses did in the past. Traditional fundraising and public market exits have cooled off considerably. This shift creates a gap that JPMorgan wants to fill with expert guidance and connections.

Keith Canton leads the new unit, which combines capital markets know-how with merger and acquisition expertise. The goal is offering full-service solutions that help clients navigate the increasingly complex world of private funding. JPMorgan brings 60 years of private market experience to the table, plus the advantage of massive scale and deep client relationships.

Private equity firms are facing their own challenges with a liquidity crunch and fewer fund closures happening. Private equity fundraising reached $177.1 billion in the third quarter, though the number of funds closing dropped to the lowest quarterly total in five years. This has sparked rising use of continuation vehicles, which now account for roughly 20% of global private equity exits. Companies need creative alternatives, and JPMorgan positioned itself to provide exactly that.

The investment bank faced some headwinds recently, with fees dropping 5% to $2.35 billion in the fourth quarter. This missed earlier guidance for small gains. Launching this specialized unit gives the bank a competitive edge and opens new revenue streams through advisory fees.

Private markets have grown incredibly deep and diverse, offering immense opportunities for investors and companies alike. The artificial intelligence boom exemplifies this private-for-longer trend, with cutting-edge firms raising billions while avoiding public scrutiny. Private credit also delivers attractive returns, with senior-secured US direct lending looking particularly appealing. Hedge funds benefit from structural macro shifts including higher rates and elevated volatility that favor stock-pickers and tacticians.

As private equity enters 2026 on firmer footing, small and mid-market companies should benefit from normalizing conditions and borrower-friendly credit terms. JPMorgan’s new unit arrives perfectly positioned to help clients seize growth opportunities in this evolving landscape.

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