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Nvidia’s China Standstill: No Shipments Set, Rivalries Heat Up as CEO Ponders Future Return

Nvidia’s battle for Chinese market intensifies as tech giants secretly seek chips despite bans. Will their $10B gamble pay off?

nvidia shipments halted rivalries intensify

While Nvidia has become the undisputed king of AI chips worldwide, its relationship with China has turned into a complex game of policy ping-pong that would make even seasoned diplomats dizzy. The Trump administration banned AI chip exports to China in April 2025, only to quietly lift the restrictions three months later. This flip-flopping has left everyone wondering what comes next.

The policy reversal now allows Nvidia to ship specific chips like the H20 GPU and RTX PRO series to Chinese customers. These chips pack serious power with 96 GB of memory and lightning-fast bandwidth, though they’re still not the absolute top-tier models. For Nvidia, this matters tremendously since China represents about 13% of their revenue and houses roughly half the world’s AI developers.

But here’s where things get really interesting. While the U.S. government plays hot potato with export rules, China has decided to fight fire with fire. Beijing now requires 90% of chips in government computing centers to be locally made. This mandate has expanded beyond government offices to include private companies, creating a strong push toward tech independence.

Chinese AI companies find themselves caught in the middle of this technological tug-of-war. Firms like DeepSeek, Baidu, and Alibaba have become surprisingly creative, developing competitive AI models using midrange chips and clever software tricks. However, privately, these companies still desperately want access to Nvidia’s latest technology. Some reports even suggest smuggling of advanced chips, highlighting the intense demand despite official restrictions.

Chinese AI giants publicly embrace domestic innovation while secretly craving Nvidia’s forbidden chips through increasingly creative workarounds.

The whole situation puts Chinese tech leaders in an awkward spot. Publicly praising foreign technology can bring unwanted political attention, yet staying competitive in AI requires cutting-edge hardware. This delicate balance forces companies to walk a tightrope between innovation needs and government expectations. The U.S. government has imposed a 15% fee on all chip sales to China, adding billions in potential revenue while making American technology more expensive for Chinese buyers.

Meanwhile, Nvidia’s leadership finds itself contemplating the company’s future strategy in this uncertain landscape. The ongoing U.S.-China tech rivalry creates constant regulatory uncertainty, making long-term planning feel like predicting the weather in a tornado.

As both nations continue their technological chess match, Nvidia remains caught between massive market opportunities and shifting political winds.

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