While many social media platforms struggle to keep users engaged, Reddit has been quietly building one of the internet’s most impressive growth stories. The platform reached 416.4 million weekly active users in the second quarter of 2025, jumping from 342.3 million users just one year earlier. That’s the kind of growth that makes tech executives do happy dances in boardrooms.
Reddit’s explosive jump from 342.3 to 416.4 million weekly users proves authentic community engagement still wins in social media.
Daily active users hit 97.2 million by late 2024, with some days crossing the magical 100 million mark. This represents a whopping 47% increase from the previous year. To put this in perspective, Reddit now attracts roughly 4.5 billion monthly visits, making it a genuine internet heavyweight.
What makes Reddit’s success particularly interesting is how it challenges the current obsession with AI-generated content. While everyone seems mesmerized by ChatGPT and similar tools churning out instant articles and responses, Reddit thrives on authentic human conversations. Users spend an average of 20 minutes daily on the platform, but long-term users stick around for 35 to 45 minutes per session.
The platform’s secret weapon appears to be its community-driven approach. With 3.4 million subreddits and 138,000 active communities, Reddit offers something for everyone’s interests. Whether someone wants to discuss vintage typewriters or share photos of their pet hamsters, there’s probably a dedicated community waiting.
Reddit’s user base skews young, with 44% of users aged 18-29, though older groups are increasingly joining the conversation. The platform attracts 59.8% male and 39.1% female users, with the United States representing nearly half of all daily active users. Mobile usage dominates the platform, generating over 3.5x more visits than desktop usage.
The business side looks equally impressive. Reddit generated $315 million in advertising revenue during the third quarter of 2024, marking a 56% increase from the previous year. Analysts expect ad revenue to grow over 30% in 2025, outpacing both TikTok and Instagram. The platform now employs 2,233 employees globally, reflecting its rapid expansion and infrastructure needs.
Perhaps most telling is the rise in logged-out users, which increased 70% year-over-year. This suggests people are discovering Reddit content through search engines and finding it valuable enough to return, even without creating accounts.
