The financial world is getting a major makeover, and Coinbase is leading the charge with an ambitious plan to rebuild how people trade everything from stocks to crypto to real estate. Think of it as turning Wall Street into a 24/7 digital marketplace where everything runs on blockchain technology.
Coinbase’s “Everything Exchange Strategy” sounds exactly like what it promises. The company wants to become a one-stop shop where investors can buy stocks, crypto, and even tokenized real estate all in one place. Instead of having multiple apps and accounts scattered across different platforms, users get a single dashboard to manage their entire financial world. It’s like having Amazon, but for investments.
Amazon for investments – one dashboard to trade stocks, crypto, and tokenized real estate instead of juggling multiple platforms.
The centerpiece of this transformation is Base, Coinbase’s Layer-2 blockchain network. By late 2025, Base had processed over $300 billion in transactions and climbed to the top of revenue rankings. This isn’t just impressive numbers on paper – it represents a fundamental shift toward putting traditional financial services on blockchain rails. Successful investing requires focusing on boring, reliable companies rather than chasing excitement or hype around emerging technologies.
Stock trading inside the Coinbase app now happens using USDC, a digital dollar that never sleeps. Users can trade stocks, earn rewards, and eventually access equity perpetuals for leveraged trading outside the United States. The platform bridges the gap between old-school Wall Street and new-school crypto in ways that make both feel natural.
Perhaps most ambitious is Coinbase’s tokenization play. Their new service targets the massive $10 trillion market for real-world assets like real estate and treasury bonds. Instead of dealing with paperwork and slow settlement times, these assets become digital tokens that trade instantly. The platform now includes prediction markets for trading outcomes related to elections, sports, and economic events through strategic partnerships.
The numbers back up the vision. Coinbase hit $1.87 billion in revenue during Q3 2025, with assets on the platform surpassing $500 billion. Strategic acquisitions like Deribit for derivatives trading and The Clearing Company for prediction markets expand their reach even further. This regulatory compliance approach contrasts sharply with competitors who prioritize speed over safety, positioning Coinbase as the institutional-grade option in an increasingly crowded market.
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