While global trade tensions swirled like a hurricane across shipping lanes, two logistics giants managed to stay afloat with surprising grace. Maersk and DHL proved that even when tariff storms rage, smart navigation can keep companies from sinking completely.
Maersk’s third quarter revenue dropped to $14.2 billion from $15.8 billion the year before, while DHL saw its revenue slip to €20.1 billion, down 2.3%. These numbers might look scary at first glance, but they tell a story of resilience rather than disaster. Think of it like a strong tree bending in the wind instead of breaking.
Like resilient trees bending but not breaking, both logistics giants showed strength despite revenue declines in turbulent market conditions.
The real magic happened in how these companies managed their costs and operations. Maersk’s ocean shipping volumes actually grew 7% compared to last year, which helped offset the sting of lower freight rates. Meanwhile, their average freight rates fell 31%, but this wasn’t necessarily due to tariffs. The decline reflected broader market weakness from too many ships chasing too little cargo. Much like successful IT companies that achieve cost savings of 83-87% through outsourcing, these shipping giants found efficiency through strategic operational adjustments.
DHL showed impressive profit growth with EBIT rising 7.6% to €1.5 billion. Their profit margin improved from 6.7% to 7.3%, proving that sometimes working smarter beats working harder. Both companies focused heavily on cutting costs and streamlining operations, like trimming the fat to stay lean and agile.
Maersk reduced bunker fuel costs by 13% and lowered container costs by nearly 1%. They also benefited from their terminal division hitting record activity levels, showing that diversification can be a lifesaver when one area struggles. The company’s APM Terminals division achieved remarkable 89% utilization rates while handling nearly 9% more volume.
Exchange rate changes and reduced US route volumes affected DHL more than direct tariff impacts. This suggests that currency fluctuations and shifting trade patterns played bigger roles than the tariff tensions themselves. DHL is preparing for the busy season by deploying 10 additional Boeing 777 freighters to handle high-demand routes during the peak period.
Both companies emphasized operational efficiency as their secret weapon. Maersk’s CEO even hinted at potential vessel sales to prepare for tougher times ahead.
While neither company escaped the trade storm unscathed, their ability to adapt and control costs demonstrated that preparation and flexibility can help weather even the roughest economic seas.


